Blogging is the new voice of the internet. It is the communication platform that is being used by businesses and people alike. The idea is to make a high impact impression on the internet community while providing the visitors with quality content. Blogging is not the same as writing a book or an article in a magazine. A blog has certain pre-requisites that need to be met in order to solve the purpose of communication. The first hurdle that needs to be crossed is choosing to a platform, like wordpress, blogger, etc, to host the blog from. Once the platform has been chosen and the account setup, you need to decide on what to write about. This is generally the point where people hit a “writer’s block” for the first time. Once you are over it you can start blogging and start reaching out.
Blogging Basics For Beginners
The topic for the blog is the first major hurdle for any blogger. There are two scenarios that can help you decide on what to write about. If you have started a personal blog then you can write on anything like an interesting experience you had or you could write about your hobbies etc. However, make sure that you know who your audience is and write blogs that you think they will read. If the blog is meant for a company then a good way to engage the audience is to write on topics related to business.
As mentioned earlier, a blog is not a book or a white paper. Keep the language casual but not abusive or slanderous. Write as though you were talking to the audience face to face. Another good idea would be to avoid using too many complex words or terms. If you are forced to use such words then make sure that you explain them also.
The first thing that you need to write is a title for each post in your blog. You will need to make sure that the title you provide is attractive and engaging. You can write about a recent trip that you made or about an activity that you did, but make sure it’s not too frivolous. When you write make sure you provide valuable information and, in case of company blogs, make sure you are not too prejudicial about competitors (since the blog will be seen as the views the company holds). You can even use the blog to announce new developments in the company. In some cases, specializing in a particular category also helps in creating good content for the blog. If you like gadgets then you can write about what you feel about new gadgets in the market, or do a detailed review of a particular device. Another good idea for the content would be to use ample amounts of bullet points so that people don’t have to read one blog post for hours. Don’t copy and paste content from anywhere as it is a violation of copyright laws and is bad for your blog’s image.
When people start reading your blog they will also start commenting on it. A good way to engage the readers is to reply to their comments. Make sure you update the blog on a regular basis. If you take too much time between posts then you will tend to lose your regular visitors. Most importantly if someone mentions something new that you could do with your blog, don’t get offended and say something rude to them. Always be polite and open minded.
Creating and popularizing a blog is not a feat achievable only by experts. Anyone can do it as long as they follow the simple pointers mentioned in this article.