David Beckham is one of the most popular soccer stars of the early 21st century. Beckham had endorsement deals with cosmetic companies and his good looks earned him a lot of admirers throughout the world. With David Beckham endorsing beauty salon chains and famous Hollywood actor Richard Gere doing the same for a cosmetic company house, more and more males are willing to spend money on the finer points of their appearance. Closer home, the superstar Shahrukh Khan is the first male star that has done commercial ad for cosmetic skin care products. The buying behavior of men is not the same as it used to be. There is a change in the mentality towards buying cosmetic products that has been influencing the growth in the men’s skin care products. One of the main reasons for this emerging trend is disposable income, increased wealth in upcoming markets, awareness of health and wellness, quest to look young and technological advances. With men becoming metro sexual, skincare products targeted at male consumers have proven to be big sellers worldwide. Men do not shy away from visiting salons regularly to find answers to their skin needs, which were once considered to be a female bastion. They are willing to improve their looks without worrying about their macho image being questioned. Read the article for more tips.