Email is the oldest means of communication over internet. Email is one of those benefits of the internet that has touched our lives in many ways. Letters have given way to emails that had grown in prominence post 1980s and still continue to be one of the most prominent formal, business and personal communication means. The term ‘email’ is the abbreviated form of electronic mail. Email is advantageous and preferred over letters because of its high speed, low cost, security, and one-to-one mode of communication. Business communications are initiated solely on email message sending and receiving. Email is received in a fraction of a minute and thus, is widely used in corporate communications. The technology behind email has existed since the inception of computers, internet and web users. Today, email is the most preferred way of communication. To know in detail the benefits of using email as a choice of communication, browse through the following section.
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Date stamps make emails an effective means of formal communication. Whether it is about sale receipt, data, letter, vital information bearing notice or any other official or formal communication, email is a proof of a message sent and received by both parties. The dated validation at the beginning and end of an email is a good way of reference.
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Emails sort themselves date wise. This way, it becomes easy to pick out a previous email for reference. Modern day emails can be sorted in the form of conversations. Archive maintenance becomes easier in emails.
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Email is the cheapest mode of communication. While promoting a business, emails sent to clients, associates and potential customers come easy and without any cost. This saves a lot of money for a company and let it promote its business fast and easy. Except for the internet costs, there are no other costs. Bulk email sending software and services make it possible to send thousands of email on just a single click.
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Unlike documented or face-to-face communication that consumes time in sending the required information or planning meetings, emails offer an instantaneous sending and receiving facility. As such, email ensures about faster circulation of information, along with quick and immediate response from both the parties. As a result of solving problems faster, businesses and organizations can achieve more in less time.
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Email is not only less expensive and faster, but it also serves the purpose of making communication convenient as well. One does not have to handwrite or type a letter, place it in the envelope, walk up to the post office and drop it in the mail box. With an email, all one has to do is type the message, enter the recipient’s address and click on the ‘Send’ button, and voila! The message will land in the recipient’s mailbox instantly. With technology gaining rapid growth, emails can be sent through mobile devices, like smartphones and tablet computers, as well, thereby enabling one to make use of email, even in the absence of a desktop or laptop computer.
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When compared with letters and faxes, email is regarded as the most secured means of communication. By sending the required information only to the concerned person, email ensures about the security of records, information, and details, unlike letters or paper documents that can land in the wrong hands and be misused, or faxes which, when left unattended, pose a risk of disclosing confidential data.
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Especially in the case of businesses where communication is a major tool for executing tasks and fulfilling targets, geographic and time zones can come as a large barrier. By making use of emails, executives and personnel can effectively communicate with their counterparts anywhere in the world, irrespective of their location. Similarly, emails serve as a handy tool for customers as well, for sending sales questions or support requests, depending upon their respective zone schedules.
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Email is definitely a very effective marketing tool. A customer can send a query to a company and a company sends its feedback to the former. Email is quick and is able to reach to a huge number of customers. This makes it economical and prospective. Most of the marketing campaigns and advertisements, product launches, and commencement of new services are preliminarily notified via emails.
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Emails minimize errors. Whether writing a letter, an ad or a notice, a person does not have to think and rack his/her head about the typos, error in languages or embarrassing mistakes. An email can be saved as a draft and can be edited and checked before sending it across to the recipient. People with low vocabulary knowledge can actually look forward to a stress-free communication with emails.
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Face-to-face confrontations can be avoided. Emails make it easier to communicate something that is difficult to present verbally, over phone or face-to-face. Email is surely a saving grace cutting out uncomfortable and embarrassing situations involved in direct communications.
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Email cuts out managerial layers. A person (in an office or an organization) can easily send an email to his top boss without having to pass his thought, idea or proposal to his immediate boss. Any employee can directly communicate with the company’s MD, CEO or Chairman by sending an email. This increases possibilities of business growth and recognition of individual creativity and concerns.
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Email makes teamwork easier. Collaborative and combined efforts from various departments are made possible by emails. This is beneficial for a company’s growth.
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Easy data transfer makes email widely accepted. Large documents and files can be effortlessly transferred and stored in emails, unlike during the previous times when information had to be stored in large files or documents before being transported to the desired location.
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Apart from being successfully used as a means of exchanging data and information between business associates and personal contacts, emails can also be effectively used as a multimedia hub. Whether it is a video, picture, audio file or any other detail, the information can be uploaded in a matter of few seconds and shared among one another. In turn, emails further boost communication through audio/visual attachments, compared to written letters or text messages.
Email comes loaded with advantages to make it an effective means of communication. Email has become indispensable in professional and personal communications.