Examples Of Mission Statement

“Organize the world's information and make it universally accessible and useful.” What did you understand from this statement? It appears as a statement or a declaration of a business organisation. This is the mission statement of Google. A mission statement is one of the main elements of an organisation – profit or non-profit. This statement is nothing but a summary of the goals, values and purpose of the existence of an organisation or an individual. It reminds the employees about the vision of a company and helps them walk towards that goal single-mindedly. An effective mission statement defines the goal of an organisation, guides its actions and decision process and provides clarity to its mission. Some mission statements also talk about the products or services which can be expected from an organisation. For an individual, a mission statement is a brief summary of what he/she stands for. However, it is important to identify the purpose of a mission statement as it may vary, depending on many factors. While some companies use it as a tool for leadership decisions, others transform it into a publicity tool. Even individuals may not be truly honest while drafting these. Read on to know more examples of mission statements.

Mission Statements

Mission Statements For Businesses

There are various examples of mission statements including business, personal and non-profit. The mission statement of a business organisation is a short declaration of its purpose. Here are some examples.

“Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Amazon)
“It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfil their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers.” (Advanced Auto Parts, Inc)
“‘To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.” (Aflac)
“Profitable growth through superior customer service, innovation, quality and commitment.”(AGCO)
“Ameren's mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. Our vision is to be the recognized performance leader of the U.S. electric and gas utility industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance.” (Ameren)
"To bring inspiration and innovation to every athlete in the world." (Nike)
"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." (Apple).
“Our purpose is to enable individuals and businesses to manage financial risk. We provide insurance products and services tailored to meet the specific and ever-changing financial risk exposures facing our customers. We build value for our investors through the strength of our customers' satisfaction and by consistently producing superior operating results.” (American Financial Group, INC)

Mission Statements For Non-Profit Organisations

The mission statement of non-profit organisation summarises the types of services it offers and reveals its compassion to do those services. Here are some examples,

“NFF's mission is to serve as a development finance institution for non-profit organizations, working to fill their overall need for capital through financing and advisory services. NFF supports its non-profit clients' multi-faceted contributions to communities, advances community and economic development goals, and works to fill the overall need for capitalization of organizations in this sector.”
“PANPHA represents over 320 non-profit providers of long-term care and housing services for 65,000 elderly residents across Pennsylvania. The Association is committed to helping its members provide quality care efficiently and effectively for the individuals and families they serve. In an age of impersonal care, PANPHA members put people before profits.”
“The mission of Helping Hands is to alleviate hunger in Johnson County by soliciting, collecting, growing, and packaging food for distribution through a network of agencies and programs, as well as provide opportunities for self sufficiency. Our services include food box programs, emergency shelters, congregate meal sites, residential treatment services, and children’s programs.”
"The mission of Catholic Charities is to provide service to people in need, to advocate for justice in social structures, and to call the entire church and other people of good will to do the same".

Personal Mission Statements

Though resembling a corporate mission in theory, a personal mission statement is different in many ways. Here are some examples,

"I plan to contribute to the graduate program by focusing my research on Oscar Wilde's literature and working closely with a professional in that field."
“I want to be part of God's plan of what He is doing on earth, and I want to bring Him glory.”
"I plan to contribute to the volunteer organization by spending four hours each Saturday, donating my time and by proposing new ideas to the organization's leaders."
“My mission in life is to serve god by being: a beacon of light, a bridge of understanding, a tower of integrity, and a castle of realized dreams.”

Whether it is organisational or personal, mission statements summarise the purpose of existence, values and actions required to attain a specific goal.

How to Cite

Examples Of Mission Statement

Related Articles

See also

More in 'Society'