United Spirits Limited (USL) has made an entry into the super premium scotch segment with the launch of Whyte and Mackay range of blended scotches in India. USL has also launched Dalmond and Jura range of single malt whisky along with the W&M brands. Apart from this, USL is also planning to unveil another range of premium and scanty Whyte and Mackay brands.
United Spirits Limited
USL is a unit of the world renowned United Breweries (UB) Group owned by Mr. Vijay Mallya. By acquiring Whyte and Mackay, USL has come closer to becoming the second largest spirit company in the world.
The Scotch whisky market in India is growing at a fast rate of around 40% per annum. Keeping this in view, USL has made a well-timed entry into the super premium category of the liquor market which can prove highly beneficial for it.
Whyte and Mackay
Whyte and Mackay brand is counted amongst the fourth largest Scotch whisky producer in the world. It holds 8 percent share of the Scotch market, worldwide. The Whyte and Mackay brands are carefully blended for those people who enjoy the distinguishing characteristics of Scotch whiskies.
Jura Single Malt
Jura single malt whisky is counted amongst one of the fastest growing single malt whiskies around the world. It is produced in more than a century old distillery situated on the Isle of Jura in Scotland. Jura single malt is characterized by a subtle and light flavor and has won many awards, worldwide.
Jura single malt whisky is counted amongst one of the fastest growing single malt whiskies around the world. It is produced in more than a century old distillery situated on the Isle of Jura in Scotland. Jura single malt is characterized by a subtle and light flavor and has won many awards, worldwide.
