Westside, one of largest and fastest growing chains of retail stores in India, is on an expansion path these days. The retail chain has just launched KIDSWEST, a kids program that incorporates learning with playing, in its stores operating in Delhi, Bangalore and Pune. This announcement comes after the store received excellent response from the audience in Mumbai, where it launched KIDSWEST last year.
It is a program under which the retail chain organizes special workshops and activities for kids. KIDSWEST has been designed keeping in mind the interests and requirements of kids in the age group of 6-12 years. Till date, the program has organized workshops and activities that have been based on themes like ‘learning magic’ and ‘wealth of waste’. The kids are awarded points on the basis of their participation in events, workshops and quizzes, held on a regular basis.
Apart from that, points are also given on the amount of shopping done. The points collected by the kids can be redeemed against vouchers that can be used for shopping, buying food, watching movies and indulging in other forms of entertainment. Thus, the kids get an opportunity to shop, learn, play, have fun and get rewards too. The basic mantra behind the launch of ‘KIDSWEST’ has been, ‘learning to play and playing to learn‘.
As a part of the integration of the two aspects of a child’s life, study and play, the program also includes the launch of an interactive website for kids. The website will comprise of features like quizzes, games, style center, updates on events, etc. This will help the kids play, learn as well as remain in touch with the program at all times. So, what are you waiting for? Just get your kid enrolled for ‘KIDSWEST’ and see him enjoy learning.
