Tata Dicor, the newly launched variant of the Tata Safari SUV car in the premium segment, which is fitted with common rail direct injection engines, is all set to hit the Indian roads. Having pegged its price between Rs 7.83 lakh and Rs 12.70 lakh, the Tata motors Ltd. is optimistic that this Safari variant will boost the model’s sales up by 25 per cent. The tagline that Dicor flaunts is Reclaim Your Life! and the company has roped in no other than the famous Formula One driver, Narain Kartikeyan as its brand ambassador.
As a part of the nationwide promotional campaign for Dicor, Narain Kartikeyan will travel to the different cities where ever the launch events will be organized and also pay a visit to the main dealership outlets in India. Since this vehicle has been designed keeping in mind the working professionals, the tagline stimulates them to venture out and reclaim the lost ground. Tata that ranks among the top three car sellers in India, sells a variety of models like hatchback Indica, sedan Indigo, its estate version Indigo Marina and utility vehicle Sumo.
