The Indian telecommunication giant Bharti Airtel Limited and the U.K. based mobile media company Affle have jointly launched the world’s first upgrade to SMS, known as SMS 2.0. This application has been developed carefully by Affle keeping in view the requirements of the ever increasing mobile users in India, especially the youth.

 

The latest innovation in mobile messaging, SMS 2.0 is loaded with unique and captivating features. These features are designed in order to make the messaging experience a joyous one for the consumers. SMS 2.0 comes pre-installed in a consumer’s handset as a default messaging application.

Through its highly interactive and user-friendly platform one can easily navigate through the host of its interesting features, other than the regular messaging capabilities. The most important of all things is that it’s content delivery features and downloads can be availed by the mobile consumers absolutely free of cost.

 

Highly targeted R&D efforts have been put by Affle in order to make this upgrade highly useful for the consumers. A pilot of SMS 2.0 carried out in New Delhi and NCR in the year 2007 gained a positive response from the users. This positive feedback formed a base for its launch in the Indian markets.

 

Some of the distinguishing features of SMS 2.0 application are:

Personalization – Freedom to choose from a variety of colorful texts, backgrounds and funny emoticons that can be included along with the message.

 

Ease of use – The SMS 2.0 application is pre-loaded in the consumer’s handset and no prior training is needed for operating it.

 

Cost efficiency – This upgrade to the regular SMS is entirely free and can be downloaded and operated without any extra cost to the user.

 

Contextual application – This application include features that are in context with the interest areas selected or preferred by the user.