This has to be one of the greatest unions of sports and stardom! Reebok India, which is the official merchandise partner for the IPL team, Kolkata Knight Riders, invited Bollywood superstar Shah Rukh Khan to open the first Reebok Knight Riders store in Kolkata. The store was opened at the Sarat Bose road. This was surely an unexpected treat for all the fans of Knight Riders and Shah Rukh Khan. He is officially the owner of the Knight Riders team in IPL.
The apparel available in the store has been specifically designed for the Knight Riders fans. One can check out fan gear and accessories like caps, headbands, wrist bands, bags, etc. These accessories will be available across the country in Reebok outlets. The items have been priced between Rs. 149 to Rs. 1899. The Reebok managing director commented upon the similarity between the brand Reebok and the IPL team of Shah Rukh Khan. This is what led to the union of the sports brand and the popular team.
King Khan left no stone unturned to entertain his fans. The message he delivered to his fans was crystal clear - ‘Be a Knight with Reebok’. He sees the opening of this store as an initiative to inspire the fans to wear their feelings and emotions on their sleeves. He also spoke highly of the brand and stated that Reebok has the passion and spirit for fulfilling potential and nurturing talent. He said that the opening of this store was a benchmark for all the fans of IPL, cricket and also those who have the determination for taking sports to the next level.
