The competition in the branded jewellery segment in India is bound to mount up with the Mukesh Ambani-owned Reliance Retail Limited (RRL) recently declaring to make a foray by opening 300 exclusive ‘Reliance Jewels’ outlets across the country in the coming three years. Infact, the company has already launched its very first showroom at Jayanagar in Bangalore.
Sprawled over three storeys and covering an area of 6,000 sq ft, the Reliance Jewels store at Bangalore proffers as many as 10,000 designs of elegantly created jewellery pieces. It is learnt that the jewellery collection here have been assimilated from different parts of India. The availability of a wide range of gold and diamond jewellery makes Reliance Jewels a one-stop shopping venue for buyers of fine jewellery.
On the occasion of the inauguration of the very first Reliance Jewels Store, the company executives underscored that Reliance has strived to offer an impressive range of quality products at competitive price to customers from the very inception. And that Reliance jewellery too would embrace the same policy. It’s learnt that by 2010, Reliance targets to surpass Tata's Tanishq, which is the leading player in the Indian branded jewellery market currently.
The gold jewellery at all Reliance jewellery stores will consist of Kolkata Filigree, Rajkot minakari jewellery, Kundan from Jaipur, Temple jewellery from Kerala, Jadau from Amritsar and so on. Even in Diamond jewellery, Reliance Jewels will offer only the best. One will find the widest variety of Diamond jewellery designs here ranging from simple daily wear to party wear items to celebrate every special occasion in a person’s life.
