Raisio Nutrition Limited, the Finland based nutrition company today announced that it is planning to launch its popular product Benecol here in India. This product, much in use in Britain, helps a lot in reducing the cholesterol levels in the blood, thereby reducing the risk of contracting heart diseases. With more and more people being affected by heart diseases at a rapid pace in India, the decision to launch this product is definitely a wise one.
It shall be launched under the name Colred Benecol, since Raisio has entered into a partnership with the Indian partner British Biologicals to launch the Plant Stanon Ester 'Benecol' under this name. This product is being launched all over Asia and India. In India, it will be sold at over 20,000 outlets spread across the country. Indians are becoming more and more aware of the products that help to lead a healthy lifestyle. Benecol is expected to do well here.
India is considered to be a huge market in Asia and the success of Benecol here will help pave the way for its popularity in rest of Asia. The product is being launched in India after extensive research and demonstration in some of the major metros in the country. The product helps to reduce cholesterol naturally without any side effects. This is the strength of this nutritional product, which is sure to help all those suffering from high cholesterol.
