Till sometime back in India, women with a heavy body had no place to go and shop at. They had to make do with the local tailors for getting everything made, right from trousers to skirts to nightwear. The result was that they were at the mercy of the tailors and had to tolerate their tantrums and forever delayed deadlines, not to mention the numerous trips that were made to the tailoring shop. On top of that, if the fitting went wrong in the first go, they had to undergo the same procedure once again.

 

However, all this has now become a thing of the past. With the setting up of the plus-size women clothing stores in India, tailors and tailoring shops have been bid a good bye, except in case of the ethnic Indian wear. One of the major stores in the country for plus size female apparel is the Pluss brand, launched by Mr. Sandeep Aggarwal (Director in Shiva International). The brand caters to the plus sized Indian women and the range offered by it comprises of both casuals as well as formals, in vibrant and pastel shades.

Even at the city level, numerous outlets have opened up for providing the perfect custom-made dresses to the plus size women in India. For example - ‘Just Your Size Designers’ in Bangalore recognized the potential of medium to plus size clothing in the country and today provides Indian as well as western wear in this category, at affordable prices. This trend is a result of the heavy bodied people accepting themselves the way they are and will go a long way in developing their long-lost confidence.