Panasonic, the famous Japanese electronics company has launched in India, the “Lumix” range of digital still cameras and “E Cam” range of digital video cameras. It has been proposed that the company will set up around 100 exclusive stores in order to boost up sales and marketing network all over the country. The cameras come with sleek new looks and attractive new features.
The Lumix range of 10 digital still cameras is priced between Rs. 9490 - Rs. 29,990. The four E Cam digital video cameras are priced between Rs. 14,990 - Rs. 69,990. Panasonic has entered into collaboration with the MCC Group in India for the distribution of its products. MCC Group deals with photo imaging and consumer electronic goods. The cameras in both the ranges are equipped with the finest Leica lenses, which ensure sharper images. They also have the “optical image stabilizer” technology that gives better quality pictures and jerk-free images. There is absolutely no compromise on quality and one can be assured of getting better pictures. The digital imaging segment in India is expanding annually at the rate of 18%. With this rate of growth, Panasonic is touted to do good business in India.
