Onida, the popular brand that is well known for its range of televisions has recently launched yet another range of televisions in the market. This time, it is a range of Ultra Slim TVs’. This range is said to be 40% slimmer than other CTVs’. The Ultra Slim TVs’ are priced at an affordable range of Rs. 10,990. This is
another major initiative taken up by Onida to improve its brand image in a market of tough competitors.
another major initiative taken up by Onida to improve its brand image in a market of tough competitors. The new range of Ultra Slim TVs’ are expected to do quite well in the market. Its main features include a 100-watt audio output, five-band graphic equalizer, FM Radio, etc. These features along with the fact that it is 40% slimmer than other CTV’s makes it an attractive proposition. The brand Onida was launched in the year 1981 and did very well in India. Recently, it has been overshadowed by big brand names but it is coming with new TV ranges to attract consumers back.




