One of the leading entertainment channels of India, NDTV Imagine has announced the launch of an environment based reality show. It is the first phase of the company’s environment campaign, 'Open Up Tomorrow, Today.’ The reality show, ‘India's Environmentalist’ is being launched to commemorate 'The World Environment Day'. Besides the show, the channel has also planned to commence an environment - based website, www.green.ndtv.com. India's Environmentalist is a unique concept, which is an effort towards NDTV's commitment on cleaner environment.
The main aim of the show is to search for enthusiastic and passionate environmentalists, who have a vision and are actively involved in environment protection work. The show will depict the journey of short listed candidates, who will be asked to perform various time bound tasks. The winner will be chosen through public voting, under the guidance of a panel of distinguished judges. The victor will be designated as India's Environmentalist, during a 24-hour telethon, which will be a part of NDTV's nationwide environment campaign, later this year.
Enthusiasts can submit their entries for the reality show between June 5 and July 5, 2008. The reality show is an extension of the nationwide environment campaign, launched by NDTV in partnership with Toyota. The three year long campaign throws light on environmental based issues that threaten the future of the earth, ecological system and balance. It would focus on encouraging the public to make imperative lifestyle changes, to achieve a greener future.
