Producer: Ashish Patil
Music Director: Ram Sampath
Lyricist: Amitabh Bhattacharya
Star Cast: Shraddha Kapoor, Taaha Shah, Shenaz Treasurywala, Jannat Zubair Rahmani, Pushtiie Shakti
Special Appearance: Ali Zafar
Release Date: May 6, 2011
Reminds me of the yesteryear hit Rakesh Roshan’s ‘Khoon Bhari Maang’ where the swindled Rekha sets out to take revenge from her husband’s murderers. But, hey, that’s not what you would be expecting from ‘Luv Ka The End’ (read LKTD from hereon) as you plan to book your tickets. With a route different from the traditional blood and gore agent, LKTD infuses the fun quotient, college campus environ, pool of clichés to declare it an adventurous journey for the Gen X. Gone are those days when romance was confined to secret meetings to confess your love, around-the-bush songs as progression, and emotional turmoil at the loss of a loved one. The present female generation has finally come of age with relationships being more of a blink-n-miss affair. Just before you even realize what went wrong with your relationship, you are out of it, seeking for another potential partner. In short, the traditional desi girl is no more a bechaari. First-time director has been intelligent and intellectual in justifying everything portrayed in the promos, to give you a true teen flick.
The concept of seeking revenge from a betraying richie-rich partner by a confounding yet-to-hit-adulthood girl, in a single night, has been marvelously brought forward on the silver screen. Tempting enough to inspire all young girls to give it a try, just in case their partners ever think of messing up with them! Rhea (Shraddha Kapoor) is a young and passionate cutie, about to turn 18 and has some extravagant plans for D-day, which coincides with her last college day. To deem it a typical teen love story, there is the billionaire Luv Nanda (Taaha Shah), son of a wealthy businessman. A sweet, innocent girl falling for the college heartthrob, encircled by a couple of chamchas! Hmm, sounds familiar! Now, take this. Just before Rhea is about to take her relationship to the next level, upon being pressurized by Luv for sex, she discovers that her boyfriend’s sweet-talks were just a part of the game and is a casanova, just like any spoilt brat.
What comes as a twist to this years-old bubblegum romantic drama is Rhea’s determination and willpower to stand up, get even, and bring Luv down, rather than retiring into a cocoon! The mad roller-coaster ride to revenge-heaven, flanked by two friends, Jugs and Sonia, keep you pepped up for the rest of the movie. Even though LKTD steps into the shoes of Hollywood ‘John Tucker Must Die’ and ‘Mean Girls’, Bumpy has taken all steps to give it a fresh, crisp, contemporary yet original plotline. The first half strikes well, setting up the teen background with pretty girls, hot babes, street smart friends, gym rats, unfussy and untailored language, snappy and chirpy dialogues, teen love, and college pranks. And just when the movie starts getting a dragged one, Bumpy quickly ends it, not realizing that the finale turns thrashing and abrupt.
Talking about the performances, newcomer Taaha has hit the jackpot in his first attempt with the handsome hunk and sly look - the essentials of a little tricky monster (with some good dialogue delivery classes required!). Shraddha justifies her nicely layered character with superlative and requisite grey shades. Pushtie Shakti and Shreejita De make great pals of Rhea. Archana Puran Singh looks great as a mother-cum-love-counselor. Director Bumpy brings out the right amount of humor with perfection and finesse, though the screenplay could have been better. The musical score is apt for the teen crowd, with ‘The Mutton Song’, ‘Tonight’, and title track hitting off with maximum appeal. All in all, LKTD handles love, romance, and infidelity, perfect to the ideologies of the young generation.
Final Verdict: This youthful and relishing cinema, minus vulgarity, crude humor, and items songs, makes LKTD worth a one-time dekho! Go for it - get even!
Luv Ka The End Pre-release Review
Celebrated for scripting numerous romantic numbers in Switzerland, Yash Raj Films chose to move out of their trademark love stories and switch to the youth market of the country with their first offering as ‘Luv Ka The End’ under the banner of Y-Films, a subsidiary of Yash Raj Films. Apparently adopted from the 2006 Hollywood film ‘John Tucker Must Die’, this youngster flick is a romantic comedy, with a touch of teen Hollywood mood - something that Yash Raj Films haven’t tried before, though the same concept was attempted previously in ‘Pyaar Impossible’, but with lesser results. The movie marks the debut of Bumpy and Ashish Patil as director and producer respectively, apart from the newbies Shraddha Kapoor (of the ‘Teen Patti’ fame) and Taaha Shah as the leading characters. The refreshing, rocking, and peppy music is the outcome of music director Ram Sampath and lyricist Amitabh Bhattacharya. ‘Luv Ka The End’ is slated for a May 6, 2011 release.
Rhea Dialdas (Shraddha Kapoor) is a cute, lively, passionate young girl. Basically the consummate girl-next-door! She is madly in love with the coolest, richest, hottest, and most popular guy in the college, Luv Nanda (Taaha Shah), a guy every girl fantasizes about. The relationship is on a roll until her 18th birthday arrives and the couple wishes to move on the ‘next level’. Surprisingly, Rhea realizes that Luv is not the handsome hunk she had been assuming all the while. What next? Revenge and reprisal, but with a thoughtfully-designed plan! Thus, begins the journey of craziness, madness, and tactful planning, all in the company of her friends.
With everything set and ready to move, get ready for one wild night, as the girls journey and discover the true meaning of love, friendship, life, and loads more. The famous Pakistani singer turned actor Ali Zafar is set to add more glamour as the big rockstar Freddie Kapoor and create curiosity amongst the audience. Shraddha Kapoor, daughter of the veteran Shakti Kapoor, who was last seen in a blink-and-miss role in ‘Teen Patti’ will be a surprise package while newcomer Taaha Shah will be seen donning different roles. Let’s check out what this hip, zippy, and young ‘Luv Ka The End’ has to offer to its bubbly and teenage youth when it releases on May 6, 2011 in theaters near you.