Kodak is ready to enter the branded spectacles market in India with its entire range of lenses targeting all customer categories. Kodak has already penetrated the eyewear market in countries like the US, UK, Germany, Japan, Spain, Holland and Hong Kong, where they are a huge rage. These eye lenses are available in 10 different materials and in varied design. The company officials said that the Kodak Unique Lens employs new manufacturing and processing technologies. In frames with longer fitting heights, the software will craft a longer corridor length and increase the usable intermediate and reading areas.
Kodak has been provided the license to market its lenses around the globe and the distribution charge of its eyewear product has been handed over to the Chennai-based Prime Ophthalmic Products Pvt. Ltd. It was further learnt that the company has selected 100 dealers across India. The company claims that Kodak photochromic lenses are three times more powerful than normal photochromic lenses. Moreover, the progressive range is thinner and small. This eyewear product from Kodak will be available in the Indian market in the range of Rs 1,200 - 2,000.
