The premier Indian leather accessories brand ‘Hidesign’ is all pepped up about making its presence felt in the overseas market, as it’s all set to open 30 upscale excusive stores across the world within the course of the next two years. Top industrial designers are being roped in for this mammoth project to model the Hidesign showrooms, which will exude both high technology and warmth. Moreover, the designers will employ pre-produced components to cut down on the costs and time for installing these stores.

Hidesign products are already available in a number of shops across the globe. But the setting up of exclusive outlets will prove instrumental in positioning Hidesign as a global brand. The very first exclusive store abroad is scheduled to open at the Johannesburg airport in South Africa. Infact, all Hidesign showrooms will be stationed at top notch locations for maximum visibility and footfalls like airports and shopping malls. Advertising and niche publication are other crucial factors that will dominate the marketing strategy of the company.