India is in for a makeover. With lifestyle taking a chic and well groomed form, clothing biggies are headed into India, with the best offers. Recently, the Trio Group of Canada launched their well known clothing brand, Groggy, in India. The Group has signed a deal with the retailing giant Westside to set up 200 square feet corners in each of their stores. The first exclusive store will be launched in Delhi by the end of this year.
Groggy is a famous Canadian brand to reckon with when it comes to high-end casual wear. It was launched in style in Delhi, with a fashion show displaying its Fall 2007 collection in a plush rest-o-bar in South Delhi. The collection boasts of trendy casuals that can be worn as informal party wear and also to office, aimed at the youth between the age group of 18-25 years. It has also launched its kids’ wear brand named ‘Simpsons’ this year.
The youngsters of today are open to new styles and do not mind experimenting with new labels and stylish brands. The purchasing power in India has definitely increased and it is very much evident with the success of such big foreign brands in our country. The youth doesn’t really mind spending a few extra bucks if the quality and the brand names are long lasting. Groggy expects to launch at least 50 more stores by the year 2009, if this brand clicks with the youth.
