GlaxoSmithKline Consumer Healthcare is all set to expand its presence in the Indian healthcare market. The UK-based pharmaceutical giant has entered the ‘Specialist Nutrition’ field, with the launch of ActiBase, a protein supplement. The supplement has been developed keeping in mind the stressful and sedentary lifestyle of the urban consumers, who find it very difficult to have a balanced diet. It has been packed with all the nutrients that will help the urban professional maintain a healthy lifestyle.
ActiBase is rich in protein and presents the perfect blend of isolated soy and whey-milk protein (believed to be amongst the proteins of the top-notch quality). Apart from that, the supplement comprises of prebiotic fibers and also has a very low proportion of fat. GlaxoSmithKline Consumer Healthcare has launched the protein supplement under the banner of Glaxo Nutrition. The same banner will also be used by the company for launching any ‘Specialist Nutrition’ products in India, in the future.
The hectic lifestyle, junk-food habits and pressures of the present life has led to the creation of the demand for the type of product introduced by GlaxoSmithKline. ActiBase has only one aim, to bridge the protein gap in the diet of individuals. The protein supplement will be available in two different flavors - yummy vanilla and plain neutral. It can be easily added to a number of food items, since it does not have a distinctive taste. So, now you can easily add it to make your regular diet a totally balanced one!
