The Indian personal care market couldn’t have asked for more! After popular French brands like L’Oreal, Clarins, Vichy, Christian Dior, Nina Ricci, S.T. Dupont, Cartier and Louis Vuitton making their presence felt in India, it is time to welcome yet another up-market luxury brand. This time, it is the famous French hair and salon chain, Jean Claude Biguine, which has entered the Indian retail market. The French brand plans to invest more in India, appreciating the potentially of the ever-growing Indian market. The reason why French brands are doing so well in India is because their goods and services are reputed for their reliability and can be trusted to be credible, more so in the high-end segment.
The removal of trade barriers in the Indian economy has boosted the foreign brands to create a niche for themselves here. The upsurge in Indian households, with their increased purchasing power and more awareness about global market, is another factor that has been encouraging foreign brands to invest in the Indian market. India has showed a very bright growth prospect as far as the personal care industry is concerned and is at the top position in the A.T Kearney’s Global Retail Developmental Index. Moreover, French brands are known for their personal care and beauty products; all the more reason why they should be flowing into India.
Popular French Luxury Brands
The L'Oréal Group is one of the largest cosmetics and beauty companies in the world. It is based in Paris suburb of Clichy, Hauts-de-Seine, France. This brand of cosmetics has introduced a complete range of hair color, skin care, sun protection, make-up, perfumes and hair care products. L'Oréal is also active in dermatological and pharmaceutical fields. Vichy, the premium dermo-cosmetics brand, is also owned by L'Oréal.
Clarins is another famous cosmetics company based in France. The brand concentrates on skincare products and fragrances. Big names like Clarins, Azzaro, Thierry Mugler, and My Blend are included in the portfolio of Clarins. Recently, the company also launched a skincare range for men.
Christian Dior is a world-renowned brand of cosmetics, which specializes in fragrance, skincare and makeup. This French brand is one of the most coveted cosmetic brands, whose products are used by celebrities across the world. Christian Dior has been a rage in India for quite some time now.
Louis Vuitton or LV is a French fashion house of international repute. The brand specializes in trunks, leather goods, ready-to-wears, shoes, watches, jewelry, accessories, sunglasses, and books. It is one of the most recognizable brands in the world and its market in India is also considerable. Louis Vuitton is known for the high prices it commands.
French Perfumes by Nina Ricci are famous around the world, the most famous being L'Air du Temps, created in France in 1949, meaning "Air of Time". “Farouche", "Capricci", "Fleur de Fleurs" and "Eau de Fleurs", are the other classic perfumes by Nina Ricci. Signoricci", "Signoricci II" and "Phileas’’ are the popular men’s fragrance by the brand.