Build-a Bear Workshop was launched by Maxine Clark in 1997. It is a unique mall based retail concept, through which you can build and be the proud owner of your own stuffed teddy bears and toy pets, customized as per your needs and wants. The workshop provides a very enjoyable as well as personalized experience to the consumers. Build-a Bear Workshop was brought to India in 2007, when it was launched in Mumbai. The concept is being promoted in India by the Murjani Group.
With the aim of cashing in on the valentine craze, Build-a Bear Workshop has launched a special collection, which has been designed especially for the Valentine’s Day. It is that time of the year when you express your love and make your loved ones feel special. What better way to do that, than by giving him/her a special, customized teddy bear? The best part of the gift will be that nobody else in the world will have a similar gift and it will be personalized to reflect your feelings too.
Build-a-Bear Workshop already has a presence in eighteen countries across the world, including Australia, Belgium, Denmark, France, India, Japan, Luxembourg, the Netherlands, Norway, the Republic of China, South Korea, Sweden, Thailand and the UK. The total number of ‘Build-a-Bear’ stores in the world is around 300. In USA, Canada and United Kingdom, it has company owned stores, while in Europe, Asia and Australia; one can see franchised stores only.
